Gary Cedar

, Founder CEO/CTO

Gary Cedar is the Founder and CEO/CTO for CropMobster. Gary’s personal passion for creative problem solving related to sustainable local food systems, community based economics, farm viability, renewable resource solutions and hunger relief inspired him and his close friend Nick Papadopoulos to create CropMobster. The primary vision was change the world “one alert at a time” through social, environmental and community action. Gary is also a professional photographer and creative thinker with a broad range of talents that energize effective business plans.

For the past 18 years Gary has provided consulting in a variety of technologies including internet, mobile, social media and information systems across many business sectors including food, energy, natural resource management and real estate. He currently oversees technology and marketing for his family business PressTree, LLC and has deep background as a developer of exchange-based systems and instant-alert platforms for the real estate industry and food sectors. Gary lives with his wife Joanna and two children in Sonoma County, California.


Joanna Cedar

, Founder CCO

As the founder and Chief Communications Officer for CropMobster, Joanna’s mission is to provide a modern technology and social media platform for food businesses and organizations of all sizes to facilitate positive social & environmental change.  When Gary approached Joanna with his concept for CropMobster, his ideas immediately fell into line with her personal passion for food, community service, education and creative problem solving through the use of technology. 

Originally from the New York metropolitan area, Joanna attended Washington University in St. Louis, earning degrees in History and Political Science and Sonoma State University for her California teaching credential. In her first career, Joanna taught Western Civilization, American Government and Economics in the public education system. Family illness precipitated a career change and Joanna’s focus shifted to the family technology business PressTree LLC of more than 15 years started by her father, William Cedar, a former Chief Financial and Administrative Officer with the New York Stock Exchange, and her husband Gary.